MARKETING DATABASE ANAYLYST

Position is responsible for direct marketing and the maintenance, development, analysis and reporting of the customer database.

Key Responsibilities

• Oversees all aspects of direct mail initiatives and database marketing programs
• Develops, maintains and implements budgets for database marketing campaigns
• Analyzes response rates and profit margins of all customer database programs, making adjustments to maximize profitability
• Presents management with analysis of database and direct marketing efforts and makes suggestions on how to improve processes and procedures
• Responsible for database list generation for all marketing efforts in conjunction with IT
• Safeguards database and maintains the integrity and accuracy of data in the customer database
• Works with Marketing Department Player Development, Hotel and Information Systems to develop and create effective and efficient campaigns
• Development of automated reporting and correspondance as directed by Director of Marketing
• Implements all email Marketing Campaigns
• Other duties as assigned
• Full-time position available - pay based on experience

Experience/Training/Education

• BA/BS degree or equivalent in Marketing and/or Computer Science; or five years direct marketing and/or database management experience
• Expertise in all areas of database management including data capture, pro forma development back-end analysis, programming and statistical modeling is preferred to successfully perform this job

Communication Skills

• This position requires excellent communication and time-management skills

Mathematical Skills

• Ability to work with mathematical concepts such as probability and statistical inference and fundamentals of plane and solid geometry and trigonometry
• Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations

Reasoning Ability

• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists
• Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form

Skills/Abilities

• Excellent working knowledge of direct marketing, database programs and Casino Management System software
• Adaptive to change with a positive attitude
• Honesty and integrity

Other Qualifications

• This position requires sitting for long periods of time (5 hours per day)
• Must possess the ability to reach below shoulder level
• Ability to use repetitive finger movement on computer and to use repetitive twisting of wrists or hands on computer

Must pass thorough background check, pre-employment drug screening and complete training course. Please fax resume to (304) 204-6565, or apply in person at Mardi Gras Casino & Resort by obtaining an application at the receptionist area between the hours of 11:00am-7:00pm daily. Employment applications are kept active for 90 days.